In the world of social media, it is often difficult to judge one’s effectiveness. How many people are you reaching? How influential is your website? Are you excelling in one area and missing the mark in another? Well now there is a tool that can provide the answers to these questions and more – TwentyFeet.
TwentyFeet is an online personal metrics aggregator that tracks your social media activities and analyzes the results. It uses such factors as number of re-tweets received in Twitter, number of post comments in Facebook, new website visits for Google Analytics, and video views for YouTube to judge your performance, reputation, and influence on the web. It is unique in that it allows you to draw your metrics from several different services including Twitter, Facebook, YouTube, Google Analytics, MySpace, and bit.ly, and compare them in this one program. Thus, it gives you a big picture look at your online presence, and allows you to draw correlations between different social media.
To get started, you need to create an account. Then decide which social media sites you would like to analyze. You will need to sign into these accounts through TwentyFeet to authorize them to use your data. TwentyFeet will analyze one Facebook account and one Twitter account for free, giving you a good incentive to at least give it a try. If you want to analyze more than one account, it costs $2.49 a year per account with a 30-day trial period.
After you have created an account, sit back and let TwentyFeet do the work! You can use the information from the reports it generates to compare statistics from different sites and different time points. For instance, you can determine if adding a link to your Twitter page from your Facebook account increases the amount of Twitter followers you have. Or, you can compare how much attention your YouTube video on fruits and veggies has received versus your whole grains video. Then, you can use these statistics to prepare monthly or quarterly social media reports to share at company meetings.
So what can TwentyFeet do for RDs? As professionals in this science-based field, dietitians are trained to seek evidence to support an idea. TwentyFeet allows you to quantify your effectiveness on the web as the comprehensive picture it gives you can point out both areas of improvement and excellence. Any dietitian who adds resources to his/her company’s website or is involved in social media (e.g., blogging, tweeting, posting informational videos on YouTube) can benefit from this program. It can also be useful if you or your company is thinking about venturing out in the social media field as it can track the progress you are making in reaching consumers.